Especially when it comes to a competitive field such as (luxury) real estate, it is crucially important for a communication agency to use the right blog posts that will drive engagement and trafic and/or generate leads. You may need different types of posts for each of the purposes above, but, whatever your intial goals may be, the following ideas could be useful:

- Comment on the present and future of the real estate market, expressing personal opinions based on experts’ analysis and market forecast data

- Include lists of the most important real estate projects you have been involved in recently. As images are the key point here, the story should be accompanied by slideshows (use professional real estate, architecture, hotel photography).  If you want to drive even more traffic on your website/blog, include some names of famous people buying or selling expensive homes

- Focus on the importance of working with experienced real estate professionals to ensure your projects’ success

- Include a list of apps that people interested in buying/renting/selling homes could use to make the transaction more rapid/profitable

- Include lists and maps of the most popular/exquisite museums, restaurants, parks, pools, golf courses, spas, yoga retreats, gyms, and other attractions in the area to show why the place is special and deserves buyers’ attention. You can also add reviews of the places and list it on google+ or foursqure.

- Define your mission and focus on your strong points which make you stand out in front of the competition.

- Write about the best properties in your area that could be bought under a specific price point

- Imagine the ideal real estate buying/selling experience. Give specific details that could be useful for the customers

- Write about the customers, their buying/selling experiences and their motivations for moving to a certain area

- Write about old versus new ways of finding/buying/selling real estate. Comment about the way technology has changed the process of trading real estate and think about the gains/losses, strong points and weak points of each real estate trading technique.

- Make up a list of things you have learned from the competiton and/or from your most valuable customers.

- Write about dos and don’ts when you want to sell/buy real estate in your area. Include some examples of good and bad practices you have encountered or heard/read about.

- Make up a list of key reasons why you love your real estate job

- Make a list of the most popular brokers/agents in your area and think about the reasons why they made it to the top

- Post a list of modern homes/traditional homes with great innovative/classic interior design. Of course, including wonderful visuals is a must. (use pictures taken by an experienced real estate, aerial, drone photographer).

- List some antique shops / luxury shops in the area – insist on how they add to the charm of the town

- Write about the historic properties on the market right now (houses which belonged to well known personalities, or were designed by famous architects). Use the best real estate photography to make an impressive slideshow.

- Include testimonials of your best clients – Ask them why do they choose to work with you.

- Make a list of the most beautiful surroundings/name some touristic attractions in the area. You could also include a walking tour to capture the nicest spots.

- Write about house renovation and activities/costs involved in the process. This type of post could be useful for a lot of people who may want to invest in real estate.

- Always work with a professional real estate photograper because investing in quality aerial video tours and photos is essential for your project. Make sure you have enough lifestyle photos, aerial photos, photos of the neighbourhood. Publish the best to Flickr, Instagram or Pinterest.

- Include a list of the main events that are about to take place in the area. Focus on music, film festivals.

- Include lists of reasons to become/not to become a homeowner (what are the pros and cons for buying or renting a place)

- Last but not least, always keep an eye on the most popular blog posts to come back with more on that specific subject.